MedCity News
Bridging Healthcare’s Data Gaps as Care Expands Beyond Traditional Settings
As healthcare shifts to outpatient centers and micro-hospitals, patient data is becoming more fragmented than ever, creating critical blind spots in clinical research.
Our Chief Commercial Officer, Rachael Thomas Higgins, explores in MedCity News how this evolution is impacting non-interventional research and why traditional methodologies are falling short. Discover how AI-powered research approaches are bridging these gaps by capturing complete patient journeys across all care settings, reducing participant burden, and generating more comprehensive real-world evidence.