Industry Report

2025 Annual State of Observational Research Report

The industry’s progress toward modern approaches to observational research

In partnership with Guidepoint, we surveyed 100 U.S.-based life sciences leaders on their challenges, priorities, and sentiments in observational research. This first-of-its-kind report features their responses and notably reveals a growing adoption and interest in technology-driven approaches to observational research. Check out the key takeaways and results from this survey.